Ben Tyson
Professor
Department of Communication
Central Connecticut State University
1615 Stanley St.
New Britain, CT 6050
Phone: (860)832-2699
Email: tysonc@ccsu.edu
Website: www.communication.ccsu.edu/tyson.htm
Biographical Statement:
Dr. Tyson has over 25 years academic and applied experience planning, implementing and evaluating strategic public communication campaigns and nonformal education/training projects. Most of his professional activities concern environmental issues. He is Professor in the Department of Communication at Central Connecticut State University where he teaches courses in strategic public communication, persuasion/social influence, public relations, environmental communication, group/team communication, and research methods. From
1998-2003 he was Director of Central Connecticut State University's Center for Social Research. He has worked professionally in the U.S., east and southern Africa, the West Indies, and New Zealand. From 2004-06 Dr. Tyson was director of a USAID/ALO funded community tourism project in Jamaica; from 1993-94, he was Director of a USAID funded global environmental education and communication project; and from 1986-1991 he was Program Leader for extension education/communication issues for a large USAID funded agriculture/environmental institutional support project in southern Africa. He has extensive survey and experimental research experience, program evaluation experience, and advanced qualitative/quantitative analysis skills and has published over 25 books, book chapters and journal articles.
Publications related to Conservation Psychology:
Westa, S., Tyson, B., Broderick, S., & Stahl, P. (in print). Continuing education needs in the last green valley: A natural resource, land use, & community design needs assessment. Journal of Extension.
Broderick, S. H., & Tyson, C. B. (2005). Marketing the urban forest. In R. M. Ricard, & G. Dreyer (Eds.), Greening Connecticut Cities and Towns. University of Connecticut Press.
Tyson, B., Panelli, R., & Robertson, G. (2005). Integrated catchment management in New Zealand: A field report from the Taieri Watershed. Applied Environmental Education and Communication Journal, 4(1).
Westa, S. P., Broderick, S.H., & Tyson, C.B. (2005). Getting the word out in the last green valley: Integrating digital video, direct mail and web-based information for specific target audiences. Journal of Extension, 43(1).
Tyson, C. B. (2004). Invited editorial contribution for special issue of Human Ecology Review on the evolving field of Conservation Psychology. Reaction to: The Emerging Field of Conservation Psychology by Carol D. Saunders.
Tyson, B., Worthley, T., & Danley, K. (2004). Layering natural resource and human resource data for planning Watershed conservation campaigns. Society and Natural Resources, 17(2).
Tyson, C. B. (2003). Strategic Environmental Communication: Communicating Strategies for Influencing Environmental Behaviors. Xanedu Publishers. http://www.xanedu.com/originalworks/tyson.shtml
Tyson, C. B., Faust, A., & Marin, P. (2003). Brownfield redevelopment at work: A case history in municipal economic revival. Environmental Business Journal, 15(9/10).
Tyson, C. B., & Worthley, T. E. (2001). Promoting basic forest stewardship, A model for Watershed management. Journal of Forestry, 99(8).
Tyson, B., Broderick, S., Kane, L., & Worthley, T. (2000). Lessons learned promoting forest stewardship. Proceedings of Eighth International Symposium on Society and Resource Management – Western Washington University, June 17-22.
Smith, J., Tyson, B., & Worthley, T. (1999). Connecticut's eight-mile river -- Can this last great place endure? Connecticut Forest and Parks.
Tyson, C. B., & Broderick, S. H. (1999). A strategic approach to promoting conservation planning for combating land fragmentation. Society and Natural Resources, 12.
Tyson, C. B., & Coulter, R. H. (1999). Relationship between individual and community oriented motivations: Implications for promoting conservation of communal resources. Social Marketing Quarterly.
Tyson, C.B., Broderick, S. H., & Snyder, L. B. (1998). A social marketing approach to landowner education. Connecticut. Journal of Forestry, 96(2).
Tyson, C.B., Campbell, S., & Grady, E. (1998). The validity of woodscaping among small acreage landowners in Southern New England. Journal of Forestry.
Tyson, C. B. (1997). Relationships between Individual and Community Oriented Motivations; A Three part Study of Message Factors for Promoting Conservation of Communal Resources. Proceedings of fourth biannual Conference on Communication and the Environment. SUNY Syracuse, NY.
Tyson, C. B. (1996). Strategic public communication. In S. King, A. Moemeka, & S. Mendez-Mendez (Eds.), Effective Communication – Theory and Practice. McGraw-Hill.
Tyson, C. B. (1996). The Effects of Individual versus Community Messages on Conservation Behavior. Ph.D. Dissertation. University of Connecticut. Storrs, CT.
Tyson, C. B. (1995). Promoting cooperation for conservation of community owned resources. NAPEC Quarterly. (Journal of National Association of Professional Environmental Communicators), 6(3). San Francisco, CA.
Andreasen, A. R., & Tyson, C. B. (1994). Applying social marketing to ecological problems through consumer research. In J. A. Cote, & S. M. Leong (Eds.), Asia Pacific Advances in Consumer Research, 1. Singapore: Association for Consumer Research.
Tyson, C. B. (1994). Regional issues in environmental education. Southern African Journal of Environmental Education, 14. Grahamstown South Africa: Environmental Education Association of Southern Africa.
Tyson, C. B. (1993). It depends.... Planning and managing induced innovation in uncertain environments: A contingency approach to extension reforms in Lesotho. Johannesburg, South Africa: Development Bank of Southern Africa.
Tyson, C. B. (1986). Needs and Constraints Faced by the Small Scale Farmers in the San Pedro River Valley, Pinal County, Arizona. M.S. Thesis. University of Arizona; Tucson, AZ.
Tyson, C. B. (1985) Agriculture Safety. Vocational Agricultural Curriculum Text. University of Arizona.
Research Interests:
Predictors of conservation behaviors for social marketing applications
Predictors of community cooperation in a watershed conservation context
