Doug McKenzie-Mohr
Dr.
McKenzie-Mohr Associates
248 Eglinton St.
Fredericton, NB Canada
Phone: (506) 455 5061
Fax: (506) 455 0550
Email: dmm@cbsm.com
Website: www.cbsm.com
Publications related to Conservation Psychology:
McKenzie-Mohr, D. & Smith, W. (1999). Fostering sustainable behavior: An introduction to community-based social marketing (2nd Edition). Gabriola Island, B.C.: New Society.
Kassirer, J. & McKenzie-Mohr, D. (1997). Proven methods for promoting environmental citizenship. Ottawa: Renouf
McKenzie-Mohr, D. & Oskamp, S. (1995). Psychology and the promotion of a sustainable future, Journal of Social Issues, 51 (4).
McKenzie-Mohr, D. (2001). Promoting sustainable behavior: An introduction to community-based social marketing. Journal of Social Issues, 56, 543-554.
McKenzie-Mohr, D. (2000). Fostering sustainable behavior through community-based social marketing. American Psychologist, 55 (5), 531-537.
Research Interests:
Making knowledge from social marketing and environmental psychology accessible to practioners.
