Conservation
Psychology

www.conservationpsychology.org

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Doug McKenzie-Mohr

Dr.
McKenzie-Mohr Associates
248 Eglinton St.
Fredericton, NB Canada
Phone: (506) 455 5061
Fax: (506) 455 0550
Email: dmm@cbsm.com
Website: www.cbsm.com

Publications related to Conservation Psychology:

McKenzie-Mohr, D. & Smith, W. (1999). Fostering sustainable behavior: An introduction to community-based social marketing (2nd Edition). Gabriola Island, B.C.: New Society.

Kassirer, J. & McKenzie-Mohr, D. (1997). Proven methods for promoting environmental citizenship. Ottawa: Renouf

McKenzie-Mohr, D. & Oskamp, S. (1995). Psychology and the promotion of a sustainable future, Journal of Social Issues, 51 (4).

McKenzie-Mohr, D. (2001). Promoting sustainable behavior: An introduction to community-based social marketing. Journal of Social Issues, 56, 543-554.

McKenzie-Mohr, D. (2000). Fostering sustainable behavior through community-based social marketing. American Psychologist, 55 (5), 531-537.

Research Interests:

Making knowledge from social marketing and environmental psychology accessible to practioners.

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Researcher Profiles

"If we want people to care, and to be motivated to act, then creating a message in such a way that it resonates with the value of the recipient will increase its potency."

- P. Wesley Schultz

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